Recommendations for the clothing company Patagonia
o Objectives. What are realistic goals given 5C conditions?
o Strategic considerations
- Target market(s)
- Is firm pursuing right target market?'
- Are there ways the firm needs to understand the target market better?
- Value proposition
- Does the value proposition align with the job customers want done?
- Are there ways POP and POD should be made more compelling?
- Should positioning be kept the same or altered?
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